by Katrina McCarter | Jul 5, 2021 | Uncategorized
According to the latest CommBank Retail Insights report, 83% believe ‘customer experience’ is very important to their business strategy, yet only 30% rate their customer service as being greater than 9/10.A great customer experience can turn a client into a raving fan...
by Katrina McCarter | Jul 5, 2021 | Uncategorized
In 2021, every business who wishes to attract mothers needs to have a well thought out testimonial strategy. Why? Mothers are increasingly rejecting corporate sales messages in favour of third-party endorsements. As they seek the perfect solution to their problem they...
by Katrina McCarter | Aug 6, 2016 | Uncategorized
Canadean reports that mums in Australia are responsible for $132 billion in spending every year. Mums are a diverse, sophisticated and experienced consumer group who are responsible for buying everything from clothing, holidays, healthcare, insurance, cars and...
by Katrina McCarter | May 13, 2016 | Uncategorized
Women are emerging as the new superpower in small business. ABS data reports that the number of women led businesses has increased 46% in the past decade almost twice the rate of men. Whilst Women’s Network Australia identifies that there are more than 660,000 women...
