CONSULTING
Marketing to Mums’ founder, Katrina, will work with you to create a customised Marketing to Mums strategy using real-world insights that actually work for attracting mothers and their families to businesses like yours.
Tell her what challenges you’re facing or what projects you have coming up, and she’ll show you exactly how she can help—everything from finding the right advertising partners and influencers to growing awareness among specific segments of female consumers to retaining your top female talent.
The approach is flexible and focused on delivering what you actually need, not a one-size-fits-all approach.
WHAT THEY SAY
“Katrina worked with us to identify new partnership opportunities for promoting the products arising from our academic research to support healthy lifestyles and well being for mums, and particularly our MobileMums program. The outcomes for us were well beyond what we expected! Katrina so quickly understood our brand, our products, and what we wanted to achieve, then offered us a suite of relevant and diverse opportunities to pursue for taking it to the marketplace and the tools and advice we needed to make them happen.
Katrina was the link we needed to make our research outcomes relevant and accessible for our target market. The opportunities she identified were novel, but all were highly relevant for our product dissemination. Her ongoing and engaging communication really inspired us to see the possibilities for making an impact with our work – from identifying collaborative partnerships with industry, to identifying the most cost-effective advertising opportunities, through to identifying relevant sources of additional research funding. She helped us understand the bigger picture and needs of our target market so we can make a real difference to the lives of women with young children.”
