The Mother of All Opportunities: A strategy for a decade of growth, profits and market share gains

There’s one massive global market segment most brands don’t understand or know how to target. That opportunity is mums. The world’s most influential consumers control household spending worldwide, yet 63% feel misunderstood by the brands desperate for their attention and loyalty.

In this eye-opening guide, mother market expert Katrina McCarter exposes why most companies—even global giants—are failing this powerful demographic. Despite being such a lucrative market, this disconnect costs businesses billions every day.

Drawing on breakthrough research and proven strategies, McCarter reveals exactly how to understand and engage with mums begging for brands to get it right.

“A must read for all mom-brand businesses”—Nan McCann, founder M2Moms.

Marketing to Mums:
How to sell more to Australia’s most powerful consumer 

The trillion-dollar question: Do you truly understand the consumer who controls 80% of household spending decisions?

In this game-changing blueprint, award-winning strategist Katrina McCarter cracks the code on selling to the world’s most powerful economic force. Whether you’re a small biz owner with a zero budget or a corporate marketing director watching sales flatline, McCarter delivers the research-backed tactics that drive real results without breaking your budget.

This is your roadmap to capturing the attention, loyalty, and wallets of today’s sophisticated mums who demand authenticity and value from brands they choose.

“A beacon of education, enlightenment and practical solutions”— Robb Holman, international keynote speaker and author.