The Mother of All Opportunities: A strategy for a decade of growth, profits and market share gains
AVAILABLE NOW FOR $24.95 + POSTAGE
There’s one massive global market segment most brands don’t understand or know how to target. Many companies—even multinationals – are unaware of this huge opportunity right in front of them. And those that have recognised it often don’t fully understand it and so are still missing out.
That opportunity is mums.
For decades, mothers have made it clear they are unhappy with the way brands communicate with them. Katrina McCarter’s research found 63% of Australian mothers feel brands and advertisers don’t understand them. Despite being such a lucrative market, this means businesses miss billion-dollar opportunities every day.
The Mother of All Opportunities educates board directors, C-suite and senior executives, big brand marketers and business owners about:
- why mums represent the biggest growth opportunity globally over the next decade
- key global trends impacting your current strategy
- the mum opportunities brands are missing right now across segments, locations and industries
- why you need to invest in this market and upskill your teams now
- the future of successful marketing to mums.
Katrina McCarter demonstrates why now is the right time to rethink relationships with the world’s most powerful consumer, mums. Fast track your brand and build a competitive advantage by gaining critical research-based insights into this massive and underexposed market.
AVAILABLE NOW FOR $24.95 + POSTAGE
Available for Australian orders only. International orders can be made through Amazon here.
Enquiries for bulk ordering for client gifts available via hello@marketingtomums.com.au.
‘The Mother of All Opportunities is a fascinating insight into “the most influential consumer segment in the world”, and required reading for any CEO, CMO or sales leader who counts mums as part of their target audience. In her first book, Katrina McCarter focused on how to reach and better serve Australian mums. In this second book, Katrina takes a more global perspective, sharing stories about the best (and worst) behaviours of businesses that market to mums and exploring the trends shaping this critical market segment. This book delivers a step-by-step guide to creating strong, lasting and mutually beneficial relationships with mums all over the world, in a way that’s authentic, empathetic and fun.’
Cian Mcloughlin, Amazon Bestselling Author, Keynote Speaker & Sales Expert
Marketing to Mums:
How to sell more to Australia’s most powerful consumer
Award-winning businesswoman Katrina McCarter’s first book hit #1 on Booktopia’s Business Bestseller list, outselling Simon Sinek, Timothy Ferriss and Sophia Amoruso.
In this invaluable marketing blueprint, Katrina explores how mums are the powerhouse of our economy—responsible for more than 80 per cent of consumer spending. How well do you know them?
And do you want to know how to sell more to Australia’s most powerful consumer?
Whether you’re a small business owner who needs to increase sales on a small budget or a corporate marketing manager wondering why you’re not selling more of a certain product, award-winning businesswoman Katrina McCarter can help you.
Marketing to Mums offers a simple 8-step framework that shows you how to successfully market your product or services to mums.
* Recognise the diverse nature of mums
* Attract mums to your business then turn them into raving fans
* Harness the power of social media and word of mouth advertising
By understanding who mums really are and how they make decisions, you’ll increase sales and improve your bottom line without breaking the bank.
“Katrina is one of the leading Australian authorities on marketing to mums. She is the first person to really back her strategies and suggestions with in depth research. That’s what makes Marketing to Mums such as impressive and powerful book for anyone serious about success with the huge mum market.”
Andrew Griffiths, Australia’s #1 Small Business and Entrepreneurial Author
