GIVING YOU THE KEYS TO A TRILLION DOLLAR OPPORTUNITY
Marketing to Mums is a research and marketing consultancy helping brands across the world win the juggernaut mum economy that most companies get wrong. Our research cuts through assumptions to reveal what actually drives mothers’ purchasing decisions then turns these insights into sales strategies that deliver dramatic results.
From household name businesses to small start ups, clients choose us for one reason: we transform deep understanding of mums into real revenue growth. While competitors chase trends, we deliver data-backed certainty on how to capture attention and loyalty from the world’s most powerful consumers.
Meet Katrina McCarter, the Marketing to Mums visionary
CEO, Marketing to Mums | Global mum market expert | Bestselling author
Katrina is a leading authority on marketing to mothers, helping brands connect with the world’s most powerful consumer group through research-backed, cost-effective strategies. Her specialised expertise has made her a globally sought-after consultant and speaker.
- Author of two bestsellers: Marketing to Mums (2016) and The Mother of All Opportunities (2019)
- Creator of the world’s first and only Marketing to Mums podcast featuring global brands like Volvo, Nestle and Unilever
- Winner of prestigious ‘You Take The Cake’ award at M2Moms conference in New York
- Built a mum-focused community from zero to 150,000 on minimal budget
- Provides data-driven insights on global mother consumer behaviour
Industry leaders describe Katrina as “the first person to really back her strategies and suggestions with in-depth research” and an “unrivalled thought leader” who “effectively gives you the blueprint for selling to the world’s most powerful consumers.”
WHAT THEY SAY
“Prana Chai is an artisan tea blending company catering mostly to cafes and other businesses. The founders employed the services of Katrina McCarter from Marketing to Mums, to drive online sales and market directly to the customers drinking our chai.
Firstly, Katrina was meticulous in her analysis of the direct sales side of the company. From that research she was able to formulate a detailed plan to achieve our objectives and was extremely diligent in carrying out our plan with professionalism and intelligence at every step.
Using Katrina’s methodology has made a great improvement to our company and the way we communicate with our customers. She has also been a great source of positive inspiration when facing the challenges of running a business and I absolutely recommend her services.”
Mario Minichilli, Co-Founder, Prana Chai
“Since I started working with Katrina in 2020, my revenue has increased 79% with a zero advertising and marketing spend. She’s shown me the value of research. Of strategy. Of support that is a true exchange of energies and ideas that uplift me and my results. Of consistent, smart, targeted communications. Which is why I grabbed with both hands the opportunity to sign up for Katrina’s new Slow Sprint Project. I’m now busy working my way through my first 90 Day Sprint. I love the framework, the support and the energy Katrina brings. I can’t afford not to have her as my business wingwoman.”
Keryn Daley, Dive In Swim Academy
AWARDS & ACCOLADES
