Marketing to Mums is a marketing and research consultancy which specialises in helping businesses sell more to Australia’s most powerful consumer. We understand the power of mums and can assist you better understand their behaviour so you can develop deeper relationships and grow your sales.
We work with businesses who are serious about getting to know mums. Our Marketing to Mums survey report compiles information from more than 1800 Australian mums on how they want to be marketed to, as well as their social media habits. It identifies mistakes businesses and marketers make when advertising to mums and, in an Australian first, mums tell us what they want marketers to do differently to increase the likelihood of them making a purchase. We can create bespoke research projects designed to deliver you a competitive edge and a greater understanding about mums today.
Marketing to Mums also offers consulting which is all about delivering results. One of our clients has seen their sales lift 655% on the same time last year after working with us. How to do we do this? At Marketing to Mums we focus on our unique eight step framework which we implement into your business.
Here is what some of our clients says:
‘Prana Chai is an artisan tea blending company catering mostly to cafes and other businesses. The founders employed the services of Katrina McCarter from Marketing to Mums, to drive online sales and market directly to the customers drinking our chai.
Firstly, Katrina was meticulous in her analysis of the direct sales side of the company. From that research she was able to formulate a detailed plan to achieve our objectives and was extremely diligent in carrying out our plan with professionalism and intelligence at every step.
Using Katrina’s methodology has made a great improvement to our company and the way we communicate with our customers. She has also been a great source of positive inspiration when facing the challenges of running a business and I absolutely recommend her services.’ Mario Minichilli, Co-Founder, Prana Chai
‘Katrina was an absolute lifesaver for my business! When I first contacted her I didn’t know where I was going wrong. I had a great product that people loved but I wasn’t getting the sales. I was frustrate and had spend a LOT of money on advertising with no results. I was about to give up when Katrina literally came to my rescue. After implementing Katrina’s advice I am now fully booked for my events and am having to turn customers away so I am currently looking to expand. She also gave me wonderful advice on how to stay sane whilst on this business roller coaster. I cannot recommend Katrina enough.’ Sarah Rouche, Founder, Red Cat Science
About our Founder, Katrina McCarter
Author, speaker and founder of Marketing to Mums, Katrina McCarter, is a trailblazer and expert strategist in the field of selling to mums, Australia’s most powerful consumer. For 15 years, she has worked with companies whose target market is mums, including Bonds, Booktopia and ABC Reading Eggs, and is also the founder of award winning online shopping website, Bubbler.com.au, which boasts a community of more than 150,000 mums.
Recognised by Tonight Tonight, The Age and Sydney Morning Herald, the mum of three now owns the only marketing and research consultancy in Australia that specifically works with companies who market to mums. Katrina’s proven system is outlined in her book Marketing to Mums: How to sell more to Australia’s most powerful consumer.
This award-winning businesswoman has been an invited speaker at world-class events and contributes to several business news sites including Smallville.