MARKET RESEARCH
Marketing to Mums can run a market research project to dig deep and find out who your best customers really are—the ones who spend the most and keep coming back. These projects are personally led and managed by Katrina. She’ll uncover why they chose you over competitors, and how they prefer to hear from you (social media? email? something else?).
Along the way, hundreds of real customer testimonials you can use in your marketing will be collected.
All of this gives you clear insights to make smarter decisions about where to focus your efforts and budget.
WHAT THEY SAY
“I bought Katrina’s book The Mother Of All Opportunities 5yrs ago and have followed her on LinkedIn since then. When MAMMA-MIYA was ready to initiate our global marketing strategy – after having had organic adoption in 115 countries – there was no one better I could think of to reach out to. She responded promptly and has been an incredible support since then.
She was absolutely committed that we should first run a survey to clearly identify our early adopters/ potentially most profitable customer. Although we were running against all odds in terms of time and budget for this, we trusted her to conduct this for us given her impressive research and marketing experience.
I cannot overstate what a valuable decision this was. We understood our organic user profile at a depth we might have otherwise completely missed. She then worked with us through 1-1 consulting sessions to more clearly articulate our marketing strategy for the year ahead – most of which were unique, original and low cost strategies. It changed the direction of our marketing channels/ messaging and will inform significant parts of our business decisions going forward.
Her depth of understanding of the subtleties of the mom consumer, combined with her strategic and data driven approach and her sincere, flexible and supportive work ethic make her the ideal person for any brands or businesses working in the mom space.”
Aashika Abraham, Founder, MAMMA-MIYA
