The Mother of All Opportunities: A strategy for a decade of growth, profits and market share gains AVAILABLE NOW FOR $24.95 + $5.05 POSTAGE There’s one massive global market segment most brands don’t understand or know how to target. Many companies—even …
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Speaking & Workshops
An award-winning global speaker and bestselling author, Katrina McCarter has shared a stage in Paris with Audible, Facebook and Google, and in New York won the prestigious ‘You Take the Cake’ best speaker award at the influential M2Moms conference. For five consecutive years from 2017 Katrina has been a finalist in B&T’s Women in Media Awards, thanks to the insights, relatable strategies and humour she brings to business and which she shares with audiences around the …

“The State of Motherhood in Australia” Report
New research available on Australian mothers The Marketing to Mums 'State of Motherhood in Australia' research report is a detailed, groundbreaking snapshot of what it’s like to be a mother in Australia today. Essential reading for employers as well as businesses wishing to attract the spending power of mothers (and their families), it demonstrates why Australian mothers feel unsupported, undervalued and misrepresented. Discover the enormous opportunities to better engage mothers, build stronger relationships and support …
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#ISOMums Report
#ISOMums : Understanding the impacts of home isolation Marketing to Mums’ #ISOMums study reveals the ups and downs of home isolation experienced by Australian mothers. The study identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical Marketing to Mums’ fascinating #ISOMums study reveals the ups and downs of home isolation experienced by Australian …