The Mother of All Opportunities: A strategy for a decade of growth, profits and market share gains AVAILABLE NOW FOR $24.95 + $5.05 POSTAGE There’s a massive global market segment that most brands do not understand or know how to target. Many companies – even …
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Speaking & Workshops
An award-winning businesswoman and mother of three, Katrina McCarter is a sought-after accomplished international speaker. She has spoken at a premier industry events including the M2Moms Conference in New York and Mums Marketing Conference in Melbourne and Sydney. Please download Katrina's speaking kit here: …
“The State of Motherhood in Australia” Report
New research available on Australian mothers The Marketing to Mums 'State of Motherhood in Australia' research report reveals a very grim portrait of being a mother in Australia today. It is essential reading for employers as well as businesses wishing to attract more mothers (and their families). It demonstrates why Australian mothers feel unsupported, undervalued and misrepresented. There are enormous opportunities to better engage mothers, build stronger relationships and support these women which will grow brands. …
DOWNLOAD THE REPORT about “The State of Motherhood in Australia” Report
#ISOMums Report
#ISOMums : Understanding the impacts of home isolation Marketing to Mums’ #ISOMums study reveals the ups and downs of home isolation experienced by Australian mothers. The study identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical importance to brands, retailers and business owners. Marketing to Mums’ #ISOMums delivers insights that help brands make …
