Marketing to Mums specialises in helping businesses sell more effectively to Australia’s most powerful consumer. We intimately understand the power of mums and share expert insights into how you can better understand their behaviour to develop deeper relationships and grow your sales.
HOW TO WORK WITH US
SPEAKING
RESEARCH
CONSULTING
COACHING
WHY WORK WITH US?
EXPERTISE THAT DELIVERS REAL RESULTS
Since 2011, Katrina has built a global reputation as the authority on mother market behaviour. Unlike generic marketing consultants, she delivers:
- Battle-tested strategies that have helped companies worldwide capture and retain the world’s most powerful consumer group
- Bespoke research that reveals what mothers actually want, not what brands assume they want
- Cutting-edge global insights from continuously tracking mother market trends across continents
- ROI-focused tactics that turn understanding into action (and action into revenue)
When mothers control 80% of household spending decisions, can you—or your audience’s businesses—afford anything less than the industry’s leading expert?
REPUTATION AND TRUST
Katrina’s expertise has earned her international acclaim including:
Award-winning presentations—won the prestigious ‘You Take The Cake’ speaker award at New York’s M2Moms conference and has shared global stages with Disney, Facebook and Audible.
Industry recognition—Five-time B&T Women in Media Awards finalist and named a “woman to watch in business disruption” by Remodista
Top executives and thought leaders consistently validate her authority:
“Influence extends far beyond the stage”— Robb Holman, international keynote speaker and author
“Corporations around the world need to listen to what Katrina has to say.” —Andrew Griffiths, bestselling international author
“Brilliant … fantastic to work with.” —Bill Trainor, CEO, PLMA
RESULTS FOCUSED
Forget theoretical fluff. Katrina delivers. Ask Keryn Daley from Dive In Swimming Academy:
“Since I started working with Katrina and Marketing to Mums in 2020, my revenue has increased 79% with a zero advertising and marketing spend. I can’t afford not to have her as my business wingwoman.”
What to expect:
- Proven strategies backed by rigorous research that can be implemented the same day.
- Trusted, tested frameworks that have transformed mum market engagement for businesses worldwide.
- Measurable outcomes that make you look brilliant for bringing her expertise to your audience.
- Implementation roadmaps that convert insights into revenue opportunities within days, not months.
When your team walks out, they won’t just be inspired—they’ll be armed with specific tools to capture their share of this trillion dollar mother market.
VALUE FOR MONEY
Marketing to Mums isn’t a big agency with big overheads. Katrina is a one-woman consultant with deep expertise and research backed insights behind her. So you get premium expertise without the agency markup. Every time.
When you work with Katrina, you get:
- Direct access to the expert. You won’t be handed off to junior account managers.
- Boutique-level attention with Fortune 100-calibre insights.
- Research-backed strategies that would cost 3 times more from a traditional agency.
- Customised solutions tailored precisely to your challenges instead of recycled templates.
Why pay for unnecessary layers of account management when you can work directly with the world’s leading mother market authority? Katrina delivers enterprise-level expertise with the agility, responsiveness, and value of a specialised consultant.
VERSATILITY
Katrina delivers transformative mum market insights across multiple formats:
- Research: via her own research consultancy, Katrina deep dives into data gathering and analysis tailored to your specific challenges.
- Strategy: from comprehensive market analysis to targeted campaign development.
- Professional development: skill-building workshops that empower your team to excel.
- High-impact speaking: captivating and relevant keynotes that energise and educate audiences worldwide.
- Multimedia content: exclusive webinars, masterclasses, programs, bespoke podcast series and video content that extends your reach.
Whether you need a showstopping conference presentation, an intensive executive workshop or ongoing strategic guidance, Katrina’s expertise adapts seamlessly to your format, audience, and objectives—in-person, virtual, or hybrid.
One expert. Multiple delivery channels. Consistent, exceptional results.
BUSINESSES WE’VE WORKED WITH
Book Katrina to deliver a 90 minute Marketing to Mums Masterclass for your team today
BOOK
The Mother of All Opportunities: A strategy for a decade of growth, profits and market share gains
There’s one massive global market segment most brands don’t understand or know how to target. Many companies—even multinationals – are unaware of this huge opportunity right in front of them. And those that have recognised it often don’t fully understand it and so are still missing out.
That opportunity is mums.
SPEAKING & WORKSHOPS
An award-winning global speaker and bestselling author, Katrina McCarter has shared a stage in Paris with Audible, Facebook and Google, and in New York won the prestigious ‘You Take the Cake’ best speaker award at the influential M2Moms conference.
PODCAST
Marketing to Mums is the world’s first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.
You will hear interviews from leading experts from around the globe to share the latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.
Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.
WHAT THEY SAY
“Simply exceptional.”
-Frank Sahlein
“One of the leading voices in the world.”
-Nan McCann
“A global leader.”
-Andrew Griffiths
“A beacon of education, enlightenment and practical solutions.”
-Robb Holman
“An incredible support.”
-Aashika Aleya Abraham
