The Mother of All Opportunities: A strategy for a decade of growth, profits and market share gains AVAILABLE NOW FOR $24.95 + POSTAGEThere’s one massive global market segment most brands don’t understand or know how to target. Many companies—even multinationals – are …
Main Content
Speaking & Workshops
An award-winning global speaker and bestselling author, Katrina McCarter has shared a stage in Paris with Audible, Facebook and Google, and in New York won the prestigious ‘You Take the Cake’ best speaker award at the influential M2Moms conference. Katrina is a 5 time B&T Women in Media Awards finalist, thanks to the insights, relatable strategies and humour she brings to business and which she shares with audiences around the world. Armed with two decades of sales …
“The State of Motherhood in Australia” Report
New research available on Australian mothers The Marketing to Mums 'State of Motherhood in Australia' research report is a detailed, groundbreaking snapshot of what it’s like to be a mother in Australia today. Essential reading for employers as well as businesses wishing to attract the spending power of mothers (and their families), it demonstrates why Australian mothers feel unsupported, undervalued and misrepresented. Discover the enormous opportunities to better engage mothers, build stronger relationships and support …
DOWNLOAD THE REPORT about “The State of Motherhood in Australia” Report
MARKETING TO MUMS MASTERCLASS
In Australia, Mums spend $132 billion every year. They are the world’s most powerful consumer. If they were an industry, they would be our largest contributors to GDP. They buy cars, houses, food, holidays, fashion, education, furniture.BUT HOW WELL DO YOU KNOW THEM?In this 2-hour Masterclass (1hr presentation, 1 hr facilitated discussion about what it means for your organisation), Katrina …
