The top thing brands do that women hate

By now, you’ll be hearing a lot about March 8’s International Women’s Day. I am, and it’s making me think hard. About how simultaneously powerful and powerless women are. About how much we love our moms, wives, sisters, daughters for their wisdom and sense of humour...

5 TIPS FOR MARKETING TO MUMS

Mums are the powerhouse of the Australian economy responsible for a staggering $132 billion in sales every year. Yet despite their economic power, they remain the most misunderstood, misrepresented and undervalued consumer segment in the marketplace. My organisation...

5 MARKETING TO MUMS TRENDS TO BE AWARE OF

Mums are a powerful audience controlling billions of dollars in spending in Australia each year. Given their growing influence and dominance over the economy, their changing behaviours, cannot be ignored. HERE ARE 5 MARKETING TO MUMS TRENDS WE BELIEVE MARKETERS NEED...
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