by Katrina McCarter | Apr 20, 2022 | Uncategorized
No doubt your kids are experts at TikTok and you’ve probably—at least—seen global viral videos like 2020’s lockdown Blinding Lights dance challenge and the baked pasta recipe that saw supermarkets run out of feta cheese.With almost two billion users in 154 countries...
by Katrina McCarter | Feb 23, 2022 | Uncategorized
By now, you’ll be hearing a lot about March 8’s International Women’s Day. I am, and it’s making me think hard. About how simultaneously powerful and powerless women are. About how much we love our moms, wives, sisters, daughters for their wisdom and sense of humour...
by Katrina McCarter | Jul 5, 2021 | Uncategorized
Women are emerging as the new superpower in Small Business. Women’s Network Australia states that there are more than 660,000 women led businesses accounting for one third of all Small Businesses in Australia. Women are registering businesses at nearly three times the...
by Katrina McCarter | Jul 5, 2021 | Uncategorized
Mums are the powerhouse of the Australian economy responsible for a staggering $132 billion in sales every year. Yet despite their economic power, they remain the most misunderstood, misrepresented and undervalued consumer segment in the marketplace. My organisation...
by Katrina McCarter | Jul 5, 2021 | Uncategorized
Mums are a powerful audience controlling billions of dollars in spending in Australia each year. Given their growing influence and dominance over the economy, their changing behaviours, cannot be ignored. HERE ARE 5 MARKETING TO MUMS TRENDS WE BELIEVE MARKETERS NEED...
