Canadean reports that mums in Australia are responsible for $132 billion in spending every year. Mums are a diverse, sophisticated and experienced consumer group who are responsible for buying everything from clothing, holidays, healthcare, insurance, cars and accounting services. With 6,227,200 mums in Australia and a further 140,000 woman becoming mums each year this is a powerful consumer group which you cannot afford to misunderstand, undervalue, or ignore. Having said this, recent data from Marketing to Mums reports that 63% of Australian mums believe advertisers don’t understand them.
[Read more…] about The Power of Mum: 3 trends you need to know to grow your business in 2016