Founder & CEO of Marketing to Mums, Katrina McCarter, is pleased to announce that she will be speaking at M2Moms: The 14th annual Marketing to Moms Conference, the only executive event for brand marketers to learn how to build business and better overall outcomes with today’s mom consumers. The conference is held on October 2 & 3 at Convene, 75 Rockefeller Plaza, 51st Street, btw. 5th & 6th Aves., in mid-town NYC.
Katrina will be presenting on being a mum in era of too much information and the challenge this represents for brands.
How Can Your Brand Survive in an Age of Digital Savvy Moms? Five Tips Coming Up!
Consumer behavior has evolved at warp speed thanks to the information age. Today, moms are more empowered, informed, and equipped than ever before to make savvy buying decisions. Despite information overload, moms have developed and refined impeccable skills for filtering information and making smart choices.
So, with a smartphone at every mom’s fingertips supplying a never-ending wave of content, the question brands need to ask is: how do we break through the clutter and be a welcome and relevant visitor to her screen?
In this presentation, Katrina McCarter will reveal 5 marketing strategies to capture a piece of any mom’s valuable attention and hopefully, her business. You’ll learn:
- The power testimonials can have in building credibility.
- How the art of storytelling can help form strong connections and ultimately transform your business.
- The important role customer experience plays in the way moms shop.
- Why narrowing your focus and serving niche segments within the mom market is an imperative to success.
- How empathy can assist you build trust and create a legion of raving, loyal moms.
Katrina invites you to join her at the M2Moms – The Marketing to Moms conference for priceless research, case studies, insights and connections. Powerful how-to content you can use now! Direct access to marketing-to-moms leaders. Peer-to-peer learning & networking at its best.
Register now – Save 25%! Use our discount code MUMS25 or for Consumer-Facing Brands save 50% with code MUMS50 http://m2moms.com/registration/
Katrina invites Australian delegates to get in touch at katrina@marketingtomums.com.au to arrange a pre-conference catch up.
