Marketing to Mums - the Podcast
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EPISODE 32
Creating Winning Content
As mothers are increasingly rejecting corporate sales messages in favour of an attraction strategy, it has never been more important for brands and business to create engaging, valuable content. In this episode Andrea Scalzo Yi, founder of Raising Dragons, shares how she successfully built a community of more than 1,000,000 parents organically by creating simple STEAM activities which parents could do at home with their young children. Andrea shares her insights and tips to help brands connect and engage with mothers by using the right content formats and channels.
In this episode we explore:
- ✓ How Andrea built a community of 1,000,000 parents organically
- ✓ Why interest in STEAM content is growing amongst mothers
- ✓ Role of video in creating winning content
- ✓ Ideal video length to hold engagement
- ✓ Tools to create video on your phone
- ✓ How Pinterest can drive website traffic
- ✓ Tips for creating content which appeals to mums
Resources discussed in the show:
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About The Guest
Andrea Scalzo Yi is the founder and creative force behind Raising Dragons, a company with a mission to inspire parents and educators with simple ways to play and educate kids. A wife and mother of four energetic sons, her background in both engineering and fashion gave her a passion for STEAM activities and led her to create Raising Dragons (www.raisingdragons.com) where she shares simple, educational activities that allow parents and educators to make learning fun!
Featured in articles by Hearst Digital Media, Good Housekeeping and Brit+Co, Raising Dragons has amassed more than 1 million followers across platforms including Facebook, Instagram, Pinterest, and YouTube, and her videos have been viewed more than 100 million times. Last year she published her first book, 100 Easy STEAM Activities, and launched her online shop RaisingDragonsShop.com which carries a curated assortment of educational toys and kits. She resides near Philadelphia with her husband and four sons.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
