In Australia, Mums spend $132 billion every year.

They are the world’s most powerful consumer. If they were an industry, they would be our largest contributors to GDP. They buy cars, houses, food, holidays, fashion, education, furniture.

BUT HOW WELL DO YOU KNOW THEM?

In this 2-hour Masterclass (1hr presentation, 1 hr facilitated discussion about what it means for your organisation), Katrina McCarter upskills your team on the latest research and proven strategies on marketing to mothers. She’ll share her research insights, including the key mistakes mothers believe brands and advertisers make when looking to appeal to them. Katrina highlights key trends and behaviours and shares 7 strategies which effectively connect, engage and convert mothers.