Marketing to Mums - the Podcast
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EPISODE 38
Podcast Popularity Among Mothers
Podcasts are growing in popularity among mothers. Marketing to Mums research found that 40% of mothers had listened to a podcast in the past month. Mums said they loved the intimacy of podcasts and the opportunity to switch off from their day to day and learn new things and be entertained. In this episode Elissa Ratliff, leading Australian audio expert, shares why all brands should consider podcasting to reach mothers. Elissa shares her insights and tips into the options brands have in the podcasting to help them deliver uninterrupted, long-term relationships with mothers across the world.
In this episode we explore:
- ✓ Growth in the podcasting and audio industry over the past five years
- ✓ What podcasts are popular with mothers
- ✓ Why brands should consider audio to reach mothers
- ✓ Brand options in podcasting
- ✓ Examples of brands doing a great job in podcasting
- ✓ The podcasting mistakes to avoid
- ✓ Tips for creating a successful podcast for your brand
- ✓ Podcast success measures
- ✓ Investment considerations in launching a podcast
- ✓ Getting started in creating a podcast
Resources discussed in the show:
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About The Guest
Elissa Ratliff is an audio expert with over five years of experience in the podcasting world. She’s produced award winning podcasts including No Filter & The Split and worked for some of Australia’s leading audio companies including Mamamia, ABC and Pacific Magazines.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Australian Research
#ISOMums : Understanding the impacts of home isolation
Marketing to Mums’ #ISOMums study reveals the ups and downs of home isolation experienced by Australian mothers. The study was conducted throughout May and June 2020 and identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical importance to brands, retailers and business owners.
We invite you to download a free copy of the report today.
