Marketing to Mums - the Podcast
SHARE THIS EPISODE
EPISODE 28
Finding Opportunities in a Global Crisis
In this episode your host, Katrina McCarter, discusses how to find opportunities during this global crisis. She identifies the three areas every business owner and brand leader should be focusing on right now in order to position their business for opportunity. Katrina demonstrates why now is a critical moment in time to reflect, innovate and possibly reinvent your business and brands to better cater for mothers around the world.
In this episode we explore:
- ✓ The 3 things brands and business owners need to focus on right now
- ✓ The three different mindsets which must be considered
- ✓ The benefits of a positive mindset in challenging times
- ✓ Tips for managing team members working from home
- ✓ How brands can support mothers during this challenge
- ✓ Highlight how media channels have changed and the impact for brands
- ✓ Reviewing financial obligations to assist informed business decisions as conditions change
- ✓ What immediate marketing actions your brand should be taking
- ✓ Examples of businesses around the world who are adapting with new products and services
- ✓ Considering the long term value of customers
- ✓ Why marketers need to be bold and brave
- ✓ The importance of Surprise & Delight as a strategy
Resources discussed in the show:
SUBSCRIBE TO
THE PODCAST
HERE
SIGN UP TO MY EMAIL LIST
Keep up to date with the latest trends, insights and case studies to help you grow your sales and profit.
CONNECT WITH ME ON SOCIAL MEDIA
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
