Marketing to Mums - the Podcast
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EPISODE 11
Engaging Mums At Work
In this episode Mita Mallick discusses engaging mothers (and fathers) in the workplace. She shares her work in Diversity, Inclusion and Cross-Cultural Marketing and why it is personally important to her.
In this episode we explore:
- ✓ Why gender balance and increasing ethnic diversity is important
- ✓ ‘Every Voice Matters. Every Story Celebrated’ program
- ✓ Why Unilever is considered the best companies for Mums
- ✓ Ways employers can better support Mums in their organisation
- ✓ We identify what benefits Mums really value
- ✓ Keeping Mums engaged during maternity leave
- ✓ Supporting new fathers in workplace
- ✓ Unconscious bias and its impact on mothers
- ✓ How organisations can be more empathetic to mothers (and fathers)
Resources discussed in the show:
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About The Guest
Mita Mallick is a corporate change maker who believes corporations have a responsibility to make a social impact. She is a disruptive business leader who has brought her experience in managing P&Ls, brand innovation, and strategic planning into leading cultural transformation. Mita is a passionate storyteller who believes in the power of diversity to transform business and brands.
As the Head of Diversity & Inclusion and Cross Cultural Marketing at Unilever, Mita’s efforts to build an inclusive culture are being celebrated. Under her leadership, Unilever was named the #1 Company for Working Mothers by Working Mother Media in 2018. She also co-created the first of its kind Cultural Immersions series to increase the cultural competency of marketers training over 3,000 marketers to date.
Prior to leading Diversity & Inclusion, Mita has had an extensive career in the beauty and consumer products goods space. She was one of the chief lieutenants in launching The Vaseline Healing Project in the U.S., signing award-winning actress & activist Viola Davis as the brand’s ambassador.
Mita has been recognized by Leading Women Intrapreneurs in 2018. She received the Inaugural Diversity Innovator Award from the National Association for Female Executives in 2017, and was on the “50 People Under 40 Shaking Up Beauty” Youthquake Listby Women’s Wear Daily.
Mita has a B.A. from Columbia University and a M.B.A. from Duke University.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Marketing to Mums - the Podcast is powered by Cooperate.
Cooperate is a powerful marketing technology platform that allows marketers to visualise your brands customer journey, deliver great content at each stage of that journey and see how it all performs – all managed from one centralised location.
It’s been built by marketers, for marketers. I’ve had the opportunity to see the platform in action and I genuinely think it’s worth taking a look at if you are a marketer managing large brands which want to attract Mums.
Check them out here: https://www.cooperateplatform.com
