Marketing to Mums - the Podcast
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EPISODE 09
Winning Her Business
In this episode Bridget Brennan talks about the importance of deeply understanding women’s buying behaviours and styles to enable you to create winning customer experiences. She shares some game changing insights around sales, marketing, customer experience and consumer insights.
In this episode we explore:
- ✓ Why the consumer economy is female
- ✓ Why customer experience is so important amongst mothers
- ✓ Women’s multiplier effect on sales
- ✓ Transactional and holistic buying styles of women
- ✓ Four key motivators marketers must address to win over women
- ✓ Best Practices brands can adopt
- ✓ Techniques for creating experiences that really differentiate their brand
- ✓ Mistakes to avoid when marketing to mothers
- ✓ Key trends in women’s buying behaviours
- ✓ Retention strategies
Resources discussed in the show:
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BRIDGET BRENNAN
THE FEMALE FACTOR
You can follow and connect with Bridget at: www.bridgetbrennan.com/
About The Guest
Bridget Brennan is the CEO of the strategic consultancy, The Female Factor, and author of the ground-breaking books, Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership). She is one of the world’s leading authorities on engaging women as customers and decision makers. She is a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team, and was named a “Woman to Watch in Retail Disruption” by the social think tank Remodista. Since 2012, she has served as a contributing writer for Forbes.com on the topic of women consumers.
Her book, Why She Buys, was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business and was named a “Top 10 Marketing Book” by MediaTrust. She is a member of the National Speakers Association, the Network of Executive Women and the Economic Club of Chicago.
Brennan has served as an instructor at Northwestern University’s Medill School graduate program in marketing communications, a guest lecturer at the Kellogg School of Management (the top-ranked business school in the US) as well as many other universities. A graduate of Texas A&M University, Brennan is based in Chicago, Illinois, USA.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
