Marketing to Mums - the Podcast
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EPISODE 51
Partnerships & Collaborations
Partnerships are the lowest cost, fastest way to grow a brand. They can be successfully used to grow your audience of mothers, build deep relationships, acquire new customers, enhance customer experience – the list goes on. In this episode I share my first discovery of the power of collaborating with two other businesses and why I use this as my key growth strategy across three businesses. I share what I see holds brands back from harnessing the power of partnerships and highlight the steps they can take to overcome these challenges and open up unlimited success.
In this episode we explore:
- ✓ My partnership discovery
- ✓ What is a partnership?
- ✓ What defines a successful partnership
- ✓ Benefits of partnerships
- ✓ Three things holding people back from using partnerships as their key growth strategy
- ✓ How to grow your skills and abilities to identify and negotiate your own meaningful partnerships
Resources discussed in the show:
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About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
