Marketing to Mums - the Podcast
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EPISODE 50
Marketing to Gen X Mums
In this episodeSusie O’Brien, Herald Sun journalist and author, shares her insights into Gen X mothers. She highlight distinguishing behaviours which set Gen X mothers apart from other generations and highlights what these women want from brands. Susie introduces us to the concept of half arsed parenting which is sought after by many Gen X mothers and tells us the secrets and benefits to taking a more half arsed approach. While touch in cheek, Susie shares rich data insights into an often overlooked and under served community of mothers.
In this episode we explore:
- ✓ Introduction to the concept of half arsed parenting
- ✓ What makes Gen X mothers unique
- ✓ Differences between Gen X mums and Boomer mums
- ✓ Differences between Gen X mums and Millennial mums
- ✓ Impact of the pandemic on Gen X mums
- ✓ What Gen X mums want from brands
- ✓ What Gen X mums don’t want from brands
- ✓ Secrets to taking a half arsed approach to parenting
Resources discussed in the show:
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About The Guest
Dr Susie O’Brien is a journalist and columnist with a PhD in Education. For the last 19 years she has written about parenting and social issues for the Herald Sun and other News Ltd papers, and she appears weekly on Channel Seven’s Sunrise. She and her partners have five kids between them – they’re the Brady Bunch, without Alice to cook dinner every night.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Australian Research
#ISOMums : Understanding the impacts of home isolation
Marketing to Mums’ #ISOMums study reveals the ups and downs of home isolation experienced by Australian mothers. The study was conducted throughout May and June 2020 and identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical importance to brands, retailers and business owners.
We invite you to download a free copy of the report today.
