Podcast Episode 50 with Susie O’Brien – Marketing to Gen X Mums

Marketing to Mums - the Podcast

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EPISODE 50

Marketing to Gen X Mums

In this episodeSusie O’Brien, Herald Sun journalist and author, shares her insights into Gen X mothers. She highlight distinguishing behaviours which set Gen X mothers apart from other generations and highlights what these women want from brands. Susie introduces us to the concept of half arsed parenting which is sought after by many Gen X mothers and tells us the secrets and benefits to taking a more half arsed approach. While touch in cheek, Susie shares rich data insights into an often overlooked and under served community of mothers.

In this episode we explore:

Resources discussed in the show:

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SUSIE O'BRIEN

JOURNALIST AND AUTHOR

About The Guest

Dr Susie O’Brien is a journalist and columnist with a PhD in Education. For the last 19 years she has written about parenting and social issues for the Herald Sun and other News Ltd papers, and she appears weekly on Channel Seven’s Sunrise. She and her partners have five kids between them – they’re the Brady Bunch, without Alice to cook dinner every night.

Katrina McCarter1593

Katrina McCarter

MARKETING TO MUMS

Connect with Katrina at: katrina@marketingtomums.com.au

About The Host

Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.

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