Helping brands sell more effectively to the world's most powerful consumer, mums
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EPISODE 04
Understanding Gen Z Mothers
In this episode Jeff Fromm talks about why marketers need to start planning for Gen Z who will very soon become our mothers of tomorrow. He profiles Generation Z and shares his research and highlights why strategies you are using today will not work when they become parents.
In this episode we explore:
- ✓ What age range defines Gen Z
- ✓ Why brands which target parents should be making Gen Z a priority in their future planning
- ✓ How valuable a Gen Z consumer is
- ✓ Identifies defining characteristics of Gen Z
- ✓ Why inequality is so important to Gen Z
- ✓ How Gen Z differ from Millennials
- ✓ How Gen Z differ from Gen X
- ✓ The similarities between Gen Z and Gen X
- ✓ The entrepreneurial nature of Gen Z
- ✓ The importance of brand purpose
- ✓ Examples of global brands doing a great job connecting with Gen Z
- ✓ Best ways for brands to reach Gen Z
- ✓ Why Gen Z will favour smaller, curated platforms
- ✓ How brands can connect, engage and convert Gen Z as they become parents
- ✓ How large brands won’t control the message with Gen Z
- ✓ Why multiple people will influence buying decisions within families in coming years
Resources discussed in the show:
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Additional Resources on Generation Z
Youth Marketing Australia Conference (YMA) is a two day, thoughtfully curated event designed to help marketing professionals keep up with the fast-paced demographic, Generation Z. It is held in both Melbourne and Sydney.
Over the past two years, they have hosted speakers from brands such as Google, Facebook, LinkedIn, BuzzFeed, Instagram and Contiki. In 2019 you will hear from Spotify, MTV, Junkee Media, UNiDAYS, Girlfriend, Student Edge and many more.
Each speaker will share their experience of recent Gen Z focussed marketing campaigns, including any failures, hurdles and of course, successes! be inspired and leave armed with actionable marketing tactics, future proofing strategies and candid insights from real life case studies.
Marketing to Mums – the Podcast listeners can enjoy $100 off ticket prices. Simply use 100-OFF at the checkout.
Find out more and secure your tickets here: https://www.youthmarketingaustralia.com/tickets
JEFF FROMM
FUTURECAST
Connect with Jeff at: jfromm@thefuturecast.com
Purchase Jeff Fromm’s book at: Amazon
About The Guest
Jeff Fromm is a subject matter expert and International speaker on youth culture trends, marketing and innovation. He has keynoted over 500 times all over the world – well not Antarctica.
He is a contributing writer for Forbes and co-author of three books:Marketing to Millennials,Millennials with Kids as well as Marketing to Gen Z.
Jeff is president of FutureCast, a consumer trends consultancy that is a division of ad agency Barkley. While others talk about trends, Jeff and his partners are applying them to drive brand preference. His humorous stories and provocative strategy paradigms are supported by hard research.
Jeff has more than 25 years of brand marketing experience. He serves on the Board of Directors at Three Dog Bakery and Tickets For Less.
Jeff graduated from The Wharton School of the University of Pennsylvania and attended The London School of Economics.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Marketing to Mums - the Podcast is powered by Cooperate.
Cooperate is a powerful marketing technology platform that allows marketers to visualise your brands customer journey, deliver great content at each stage of that journey and see how it all performs – all managed from one centralised location.
It’s been built by marketers, for marketers. I’ve had the opportunity to see the platform in action and I genuinely think it’s worth taking a look at if you are a marketer managing large brands which want to attract Mums.
Check them out here: https://www.cooperateplatform.com
