Podcast Episode 49 with Katrina McCarter – Power of Facebook Groups

Marketing to Mums - the Podcast

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EPISODE 49

Power of Facebook Groups

Social media use increases significantly when a women becomes a mother. Closed Facebook groups are growing in popularity and represent a significant opportunity for brands to build strong and lasting relationships with mothers. In this short, bite sized episode we explore just how you can collaborate with closed Facebook group administrators to grow your brand.

In this episode we explore:

Resources discussed in the show:

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Katrina McCarter

MARKETING TO MUMS

Connect with Katrina at: katrina@marketingtomums.com.au

About The Host

Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.

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