Marketing to Mums - the Podcast
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EPISODE 49
Power of Facebook Groups
Social media use increases significantly when a women becomes a mother. Closed Facebook groups are growing in popularity and represent a significant opportunity for brands to build strong and lasting relationships with mothers. In this short, bite sized episode we explore just how you can collaborate with closed Facebook group administrators to grow your brand.
In this episode we explore:
- ✓ Which social media platform dominates for mothers in Australia, the US, Singapore, Thailand and India
- ✓ Key statistics on Facebook use among Australian mothers
- ✓ Why Facebook groups are a growing opportunity for brands
- ✓ The appeal of Facebook groups for mothers
- ✓ Two things holding brands back from building relationships in other people’s closed Facebook groups.
- ✓ Ways you can connect and engage mothers in other people’s closed Facebook groups.
Resources discussed in the show:
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About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Australian Research
#ISOMums : Understanding the impacts of home isolation
Marketing to Mums’ #ISOMums study reveals the ups and downs of home isolation experienced by Australian mothers. The study was conducted throughout May and June 2020 and identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical importance to brands, retailers and business owners.
We invite you to download a free copy of the report today.
