Podcast Episode 47 with Megan Lazovick – Growth of Audio

Marketing to Mums - the Podcast

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EPISODE 47

The Power of Audio

In this episode Megan Lazovick shares key insights from not one but two reports – The Australian Smart Audio Report and The Spoken Word Audio Report. She identifies some significant shifts in both smart speaker and voice assistant behaviours and unpacks what implications this has for marketers and business leaders who are wanting to connect and engage with mothers and their families.

In this episode we explore:

Resources discussed in the show:

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MEGAN LAZOVICK

EDISON RESEARCH

About The Guest

Megan Lazovick is a Vice President at Edison Research. She crafts custom research for thought leadership and content marketing and specializes in the creative presentation of data and insights.

In 2021, Lazovick developed and presented The Spoken Word Audio Report from NPR and Edison Research, Radio: Live on Air and Everywhere from NPR and Edison Research and The Smart Audio Report Australia from CRA, TalkVia and Edison Research.

Lazovick is an experienced moderator in many forms of qualitative research. She has spent substantial time traveling around the U.S. interviewing people about their lives and passions. Her observations on consumer attitudes and behavior helped to shape custom research studies that have been widely cited. She has presented her work internationally at Next Radio, The European Radio Show, RAIN Summit London, Campaigns and Marketing Summit, Marketing to Women, Marketing to Moms, Country Radio Seminar, and other prominent media industry events.

Katrina McCarter1593

Katrina McCarter

MARKETING TO MUMS

Connect with Katrina at: katrina@marketingtomums.com.au

About The Host

Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.

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