Marketing to Mums - the Podcast
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EPISODE 47
The Power of Audio
In this episode Megan Lazovick shares key insights from not one but two reports – The Australian Smart Audio Report and The Spoken Word Audio Report. She identifies some significant shifts in both smart speaker and voice assistant behaviours and unpacks what implications this has for marketers and business leaders who are wanting to connect and engage with mothers and their families.
In this episode we explore:
- ✓ Edison Research’s The Spoken Word Audio Report released November 2021
- ✓ Edison Research’s The Smart Audio Report (for Australia) 2021
- ✓ 3 key findings from both reports and their implications for marketers and business owners
- ✓ Rapid growth of Smart Speakers in Australian households
- ✓ How smart speakers are making mothers lives easier and how they are using them
- ✓ The impact of smart speakers on other audio formats
- ✓ The growth of Voice Assistants
- ✓ The primary spoken word challenge your business needs to take notice of and why
- ✓ How marketers could adapt their brand to capitalise on the way mothers are using audio
Resources discussed in the show:
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About The Guest
Megan Lazovick is a Vice President at Edison Research. She crafts custom research for thought leadership and content marketing and specializes in the creative presentation of data and insights.
In 2021, Lazovick developed and presented The Spoken Word Audio Report from NPR and Edison Research, Radio: Live on Air and Everywhere from NPR and Edison Research and The Smart Audio Report Australia from CRA, TalkVia and Edison Research.
Lazovick is an experienced moderator in many forms of qualitative research. She has spent substantial time traveling around the U.S. interviewing people about their lives and passions. Her observations on consumer attitudes and behavior helped to shape custom research studies that have been widely cited. She has presented her work internationally at Next Radio, The European Radio Show, RAIN Summit London, Campaigns and Marketing Summit, Marketing to Women, Marketing to Moms, Country Radio Seminar, and other prominent media industry events.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Australian Research
#ISOMums : Understanding the impacts of home isolation
Marketing to Mums’ #ISOMums study reveals the ups and downs of home isolation experienced by Australian mothers. The study was conducted throughout May and June 2020 and identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical importance to brands, retailers and business owners.
We invite you to download a free copy of the report today.
