Marketing to Mums - the Podcast
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EPISODE 46
Growth of Women in Business
In this episode Tina Towers highlights the enormous opportunity for brands and business owners in catering for the growing segment of mums running million dollar micro businesses. She explains why micro businesses are so attractive to mothers and the tips to building your own million dollar micro business. Tina shares her insights on marketing to mothers gained from more than fifteen years in business.
In this episode we explore:
- ✓ Tina’s business journey
- ✓ The trend of mothers going into business and the opportunities opening up for brands and businesses
- ✓ The growth in million dollar micro businesses
- ✓ Tina’s tips in building million dollar micro businesses
- ✓ The key mistakes to avoid when setting up a digital online course
- ✓ Tina’s tips on marketing to mothers
Resources discussed in the show:
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About The Guest
Starting her first business at the age of 20, an enterprise that went from being a small suburban tutoring centre and educational toy store, to becoming a licence program and then a franchise. After five years of franchising Tina opened 35 Begin Bright centres across Australia that employed 120 staff.
After Begin Bright was acquired by an International education company in 2016, she started coaching other people on how to scale their service-based businesses. When Tina found herself repeating a lot of the same fundamentals again and again to people who were paying top dollar for private coaching, she decided to put the repetitive content into an online course. It went off!
To put location freedom to the test, Tina set off to travel the world for a year with her husband and two children, visiting 28 countries, and all while growing the online business in a couple of hours a day.
Since returning from travel her empire has continued to grow and it’s been a revelation to her that this ‘little’ online business she runs from home, with just a couple of staff, makes far more money and has such a greater and wider impact than her franchise company ever did.
Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025.
Tina is the author of two books, One Life: How To Have The Life of Your Dreams and Million Dollar Micro Business. Tina has won some cool awards like Telstra National Young Business Woman of the Year Award and Australian Business Champion and has been featured on the Today Show, in the Financial Review, on Sky Business and as a Business Woman to watch by The Huffington Post.
Tina lives with her family on a small farm on the Australian East Coast and from there, helps people to develop and grow the online digital business empires.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
