Marketing to Mums - the Podcast
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EPISODE 44
Health and Wellness Boom
In this episode Sam Wood highlights the enormous growth opportunity within the Health and Wellness industry. We unpack Sam Wood’s business journey over the past 14 years as he shares his insights into the growth of the health and wellness industry and the success of memberships. Sam explains why partnerships have become critical in scaling the business in recent times and shares his top tips on attracting more mothers to your business.
In this episode we explore:
- ✓ Sam Wood’s business journey
- ✓ The reasons for the early success of 28 by Sam Wood
- ✓ Why mums make better customers
- ✓ The importance of convenience
- ✓ Sam’s tips to retain mums as clients
- ✓ Why partnerships are critical to scale the business
- ✓ The global opportunity of membership based businesses
- ✓ The impact of the pandemic on mothers behaviours
- ✓ Sam’s biggest tips for marketing to mothers
Resources discussed in the show:
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About The Guest
Sam Wood is one of Australia’s leading health & fitness experts with 20 years of experience in the fitness industry. Sam is currently the Health and Wellness expert on Channel 7’s Better Homes and Gardens. Sam shot to fame starring as the Australian Bachelor in 2015 but is better known these days as the health, fitness & family guy. As the founder of Australia’s fastest growing online training and nutrition program, 28 by Sam Wood, Sam has had a positive impact on over 450,000 people around the world. The reason for this success is Sam’s ability to relate. He keeps things simple and is able to explain what works and just as importantly, what doesn’t.
From a humble fitness instructor at his University gym during his Exercise Science degree transitioning to personal trainer and now, successful business owner. Spanning two decades, Sam has done it all. Sam launched Gecko Sports, Australia’s first ever kids gym, back in 2007 and grew it to 30 franchises. Today, Sam is the proud owner of The Woodshed (Australia’s largest personal training studio), the face and founder of 28 by Sam Wood and celebrity trainer and regular media commentator.
Sam is also the author of two best-selling books 28 by Sam Wood and 7 Minutes to Better Health. He is a well-respected contributor to a number of Australian print and digital media. Above all, Sam is a proud family man. He and his wife Snezana have three daughters.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
