Marketing to Mums - the Podcast
SHARE THIS EPISODE
EPISODE 42
Reaching Mums with Influencer Marketing – Part 2
In this episode Natalie Giddings highlights new opportunities with Influencer Marketing in connecting and engaging with mothers. Natalie highlights brands who are leading the way with their Influencer Marketing and shares emerging influencers which should be on every brands radar. We also discuss growth in social media channels and Natalie highlights important considerations with the recent introduction of the code of practice made by the Australian Influencer Marketing Council.
In this episode we explore:
- ✓ The growth in Influencer Marketing over the past two years
- ✓ Which brands are doing a great job with Influencer Marketing
- ✓ Who are the emerging influencers to reach mothers
- ✓ The absence of older female influencers
- ✓ The best way to identify dad influencers
- ✓ Social media channel growth
- ✓ Why brands should think twice about engaging TikTok influencers right now
- ✓ The opportunity to tap into Pinterest influencers
- ✓ Opportunities for B2B brands to utilise business owners who are Mums
- ✓ New disclosure rules set by the Australian Influencer Marketing Council
- ✓ Latest thinking around Influencer Marketing for brands targeting Mums
Resources discussed in the show:
- Our first interview with Natalie Giddings on Influencer Marketing
- Podcast interview with Carin Lee Skelton on Pinterest Marketing
- The Real Mumma
- Brittany Noonan
- The Quinn Girls
- Sarah’s Day
- Not Just Another Mummy Blog
- Keira Rumble
- Australian Influencer Marketing Council Code of Practice
- The Remarkables Group
SUBSCRIBE TO
THE PODCAST
HERE
SIGN UP TO MY EMAIL LIST
Keep up to date with the latest trends, insights and case studies to help you grow your sales and profit.
CONNECT WITH ME ON SOCIAL MEDIA
About The Guest
Natalie Giddings is the Managing Director of The Remarkables Group and Remarkable Pets.
With over 12 years’ practical experience within the marketing industry, Natalie leads a team of influencer marketing and content specialists working with Australia’s largest retail, food and lifestyle brands including Woolworths, Bunnings and Westpac.
After pioneering influencer talent representation in Australia in 2012, The Remarkables Group resigned all of their talent at the end of 2016, to become the first agency dedicated to providing strategic advice & influencer services to brands.
Email Natalie Giddings at natalie@theremarkablesgroup.com.au
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Australian Research
#ISOMums : Understanding the impacts of home isolation
Marketing to Mums’ #ISOMums study reveals the ups and downs of home isolation experienced by Australian mothers. The study was conducted throughout May and June 2020 and identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical importance to brands, retailers and business owners.
We invite you to download a free copy of the report today.
