Marketing to Mums - the Podcast
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Reaching Mums with Influencer Marketing – Part 2
In this episode Natalie Giddings highlights new opportunities with Influencer Marketing in connecting and engaging with mothers. Natalie highlights brands who are leading the way with their Influencer Marketing and shares emerging influencers which should be on every brands radar. We also discuss growth in social media channels and Natalie highlights important considerations with the recent introduction of the code of practice made by the Australian Influencer Marketing Council.
In this episode we explore:
Resources discussed in the show:
THE REMARKABLES GROUP
About The Guest
With over 12 years’ practical experience within the marketing industry, Natalie leads a team of influencer marketing and content specialists working with Australia’s largest retail, food and lifestyle brands including Woolworths, Bunnings and Westpac.
After pioneering influencer talent representation in Australia in 2012, The Remarkables Group resigned all of their talent at the end of 2016, to become the first agency dedicated to providing strategic advice & influencer services to brands.
Email Natalie Giddings at firstname.lastname@example.org
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
#ISOMums : Understanding the impacts of home isolation
Marketing to Mums’ #ISOMums study reveals the ups and downs of home isolation experienced by Australian mothers. The study was conducted throughout May and June 2020 and identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical importance to brands, retailers and business owners.
We invite you to download a free copy of the report today.