Podcast Episode 42 with Natalie Giddings – Reaching Mums with Influencer Marketing Part 2

Marketing to Mums - the Podcast

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EPISODE 42

Reaching Mums with Influencer Marketing – Part 2

In this episode Natalie Giddings highlights new opportunities with Influencer Marketing in connecting and engaging with mothers. Natalie highlights brands who are leading the way with their Influencer Marketing and shares emerging influencers which should be on every brands radar. We also discuss growth in social media channels and Natalie highlights important considerations with the recent introduction of the code of practice made by the Australian Influencer Marketing Council.

In this episode we explore:

Resources discussed in the show:

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NATALIE GIDDINGS

THE REMARKABLES GROUP

About The Guest

Natalie Giddings is the Managing Director of The Remarkables Group and Remarkable Pets.

With over 12 years’ practical experience within the marketing industry, Natalie leads a team of influencer marketing and content specialists working with Australia’s largest retail, food and lifestyle brands including Woolworths, Bunnings and Westpac. 

After pioneering influencer talent representation in Australia in 2012, The Remarkables Group resigned all of their talent at the end of 2016, to become the first agency dedicated to providing strategic advice & influencer services to brands.

Email Natalie Giddings at natalie@theremarkablesgroup.com.au

Katrina McCarter1593

Katrina McCarter

MARKETING TO MUMS

Connect with Katrina at: katrina@marketingtomums.com.au

About The Host

Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services.  Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.

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