Marketing to Mums - the Podcast
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EPISODE 40
Why your brand name matters
What’s in a name? Well, that is exactly what I’m talking about in today’s episode. I’m catching up with Louise Karch, the global name whisperer and author of the award-winning book Word Glue: Find Your Million Dollar Brand Name. Louise has been naming break out brands for the past decade. In this episode we delve into just how important naming your brand in your success. Louise shares the key criteria of a great brand name and some of the common mistakes made when it comes to naming a brand. Louise then shares the process she implements in naming a brand and highlights when you need to be considering renaming your brand. This is a great episode which shines a light on the importance of crafting the perfect brand name.
In this episode we explore:
- ✓ The financial importance of a good brand name
- ✓ Key criteria for naming a brand
- ✓ Examples of great brand names
- ✓ Common mistakes made in selecting a brand name
- ✓ The process involved in naming a brand
- ✓ Considerations for naming your podcast, book or online program
- ✓ What’s involved in renaming a brand
- ✓ Signals identifying the need to rename a brand
Resources discussed in the show:
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About The Guest
Louise Karch is a sought after consultant, speaker and bestselling author of Word Glue: Find Your Million-Dollar Brand Name. She ensures brands that matter get noticed over the nose.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Australian Research
#ISOMums : Understanding the impacts of home isolation
Marketing to Mums’ #ISOMums study reveals the ups and downs of home isolation experienced by Australian mothers. The study was conducted throughout May and June 2020 and identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical importance to brands, retailers and business owners.
We invite you to download a free copy of the report today.
