Marketing to Mums - the Podcast
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Pinterest is an underrated, powerful platform for brands wanting to drive traffic to their website and is fast gaining popularity in Australia. Since 2014, Pinterest’s Australian users have grown from 2.7 million to 7.4 million this year, with 2 million of Pinterest’s new Australian users occurring in the last two years alone. Interest in Pinterest has increased so significantly that they recently opened an office in Sydney, providing further support to brands. But for businesses and brands who aren’t yet using Pinterest; how do you start? who does it well? what are the mistakes to avoid? Well today we are joined by Pinterest’s Country Manager of Australia and New Zealand, Carin Lee-Skelton, and we are going to deep dive into all your need to know about using Pinterest for business.
In this episode we explore:
Resources discussed in the show:
About The Guest
Carin Lee-Skelton is the Country Manager of Australia and New Zealand at Pinterest. Based in Sydney, Carin’s responsibilities include building and managing the team to increase advertising growth in Australia and New Zealand, supporting relationships with brands, and ensuring Pinterest is the best possible localised experience for people using the platform across these countries.
Prior to Pinterest, Carin spent more than seven years at Facebook across numerous roles including the Global Accounts team working with Unilever. Before Facebook, she was at Manning Gottlieb OMD and Hearst Magazines. Carin is originally from South Africa where she studied Information Science Publishing and then did her honours in Media Management.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
#ISOMums : Understanding the impacts of home isolation
Marketing to Mums’ #ISOMums study reveals the ups and downs of home isolation experienced by Australian mothers. The study was conducted throughout May and June 2020 and identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical importance to brands, retailers and business owners.
We invite you to download a free copy of the report today.