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EPISODE 33
The Rise of Femtech
There is a significant shift taking place in the business world right now: women are using technology to solve real pain points they have experienced for years and that up until now have been largely ignored by brands. Known as ‘femtech’, it involves using technology to create innovative new products and services which focus on women’s health.
Femtech will impact women of all ages, across generations. Frost & Sullivan predict this market will grow to US$50 billion by 2025. As women’s purchasing power increase, femtech will provide growing opportunities for brands and investors over the next decade and beyond. In this episode, global femtech spokesperson and advocate, MarijaButkovic joins me to discuss the growing opportunities within the femtech industry and shares with us how brands and business owners can get involved.
In this episode we explore:
- ✓ What is femtech?
- ✓ What does femtech include?
- ✓ How big is the industry?
- ✓ Investor interest
- ✓ Femtech success stories
- ✓ What are wearables?
- ✓ Examples of wearables
- ✓ What is Women of Wearables?
- ✓ How brands can get involved in femtech and wearables
- ✓ Femtech Forum – the first virtual global conference
Resources discussed in the show:
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FEMTECH FORUM
THE FIRST GLOBAL VIRTUAL CONFERENCE ABOUT FEMTECH
Marija has generously offered 10 free tickets to the Femtech Forum on 25th June 2020 for Marketing to Mums listeners. Simply use the promo code ‘KATRINA’ on checkout at Eventbrite.
About The Guest
Marija Butkovic is a digital marketing and business consultant who has worked across a range of projects in different industry sectors, including legal, journalism, tech, IoT, wearable tech and fashion tech.
She is a founder and CEO of Women of Wearables – first global organisation aiming to support, connect and mentor women and diverse groups in wearable tech, fashion tech and IoT.
Marija has been featured in major tech and business publications such as Forbes, TechCrunch, The Next Web, Huffington Post and many more, and regularly appears as a public speaker and panelist on conferences, meetups and corporate events. In 2017, 2018 and 2019, Marija was selected as one of the Most Influential Women in UK tech by Computer Weekly. She has also been included in the Top 100 Influencers on Gender Equality and Diversity and Top STEM Entrepreneurs by Onalytica.
She regularly writes and blogs on topics of wearable tech, fashion tech, diversity, startups and entrepreneurship. She collaborates with startup accelerators and incubators in London and worldwide on delivering help as a startup mentor and advisor and is also a STEM ambassador.
Connect with Marija on LinkedIn.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
