Marketing to Mums - the Podcast
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EPISODE 31
Marketing to Working Mothers
As the demands and expectations of working mothers increase, so does the way they value convenience and time. Mothers are willing to pay a premium for greater convenience, and this is only increasing with the number of Millennials becoming mothers.
In this episode Kate Christie, founder of Time Stylers, gives us a deep insight into the minds of working mothers and how they view time. She identifies core differences between Millennial and Gen X working mothers and how they prioritise their time. Kate offers a series of recommendations for brands wanting to position their business for greater appeal among working mothers and demonstrates why every brand wanting to appeal to working mothers needs to understand how they prioritise time.
In this episode we explore:
- ✓ Kate’s personal story and how it led to her journey as Australia’s leading time management expert
- ✓ Understand that time is an investment
- ✓ Recognise why mothers will pay a premium for products and services which will save them time and provide greater convenience
- ✓ The key difference between how Millennial working mothers and Generation X working mothers view time
- ✓ How every working mother can save 30 hours of time each month
- ✓ Define what Insourcing is
- ✓ How we can learn from successful CEOs and C-Suite working mothers and understand how they prioritise their time
- ✓ 3 tips brands and business owners can consider to increase their appeal among working mothers
- ✓ 3 tips working mothers can implement to save more time
- ✓ The impact of Covid19 on working mothers’ time and productivity and what brands can do to support them
Resources discussed in the show:
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About The Guest
Kate Christie, Founder & CEO of Time Stylers is a Time Management specialist; global Speaker; consultant and the best selling Author of four books. Kate’s most recent book ‘Me First: The Guilt-free Guide to Prioritising You’ is availableat all good bookstores.
Kate consults to big and small business, government departments and C suite executives on maximising individual time spend and managing organisational drag through smart time investment strategies. She has appeared on television, radio and in print as a leading commentator on productivity, time management and maximising work/ life integration to ensure your success across work, family, community, and life.
With a reputation for helping her clients find 30 hours of lost time a month, Kate’s focus is to ensure you are left educated, entertained and with a lasting impact on the way you choose to live, work and play.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
