Marketing to Mums - the Podcast
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EPISODE 27
Marketing to Pregnant Women and New Mothers
In this episode Dria Barnes shares recently released research which delves into what is keeping mums awake at night. Dria highlights the stressors impacting today’s mothers (and fathers) and shows us how brands can be better supporting new and expectant parents.
In this episode we explore:
- ✓ The core stressors impacting today’s mothers
- ✓ Key research findings in sleep
- ✓ Identify the top four things keeping mums awake at night
- ✓ The role and responsibly brands have to support these women
- ✓ What brands are currently getting wrong in their communications to new and expectant mothers
- ✓ Tips for marketers marketing to pregnant women and new mums
- ✓ Key research findings in age diversity
Resources discussed in the show:
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About The Guest
Dria Barnes is the General Manager of Healthline Parenthood, where she leads strategy and operations for this new brand from Healthline Media, the #1 health information property on the web. Parenthood’s mission is to help expecting and new parents navigate their journey in a healthier way so that they can be better for their families.
A digital media veteran, Dria began her career in the parenting space at Disney and iVillage and has since led several high-growth and award-winning lifestyle brands, including Food Network Digital, Food.com, CafeMom, and most recently Greatist, where she was Editor-in-Chief. With her team at Healthline Parenthood, Dria is launching an insights-driven, consumer-centric business that marries her professional track record in lifestyle and wellness with her real-life experience keeping up with her two young kids.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
