Marketing to Mums - the Podcast
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EPISODE 25
Key Success Factors in 2020s
In this episode your host, Katrina McCarter, discusses the future of marketing to mothers in the 2020s. She identifies eight major success factors brands and businesses need to be considering now to ensure continued growth in the coming decade. Katrina demonstrates why now is the right time to rethink your relationship with the world’s most powerful consumer, mums.
This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which launched in October 2019 in New York at the M2Moms conference. Available on Amazon here.
In this episode we explore:
- ✓ Economic value of mothers
- ✓ Strong brand purpose
- ✓ Rapid growth in femtech
- ✓ Understanding mums’ moments
- ✓ Growth in voice search
- ✓ Importance of experiential marketing
- ✓ The booming sharing economy
- ✓ Being mother-centric
- ✓ Facebook Libra transforming how mothers will shop
Resources discussed in the show:
- Marketing to Mums
- The Mother of All Opportunities
- Thank You brand
- Milk Stork
- Clementine App
- Marketing to Mums podcast with Kath Blackham on Voice technology
- Thermomix
- Shebah women only rideshare
- Marketing to Mums podcast with Bill Partyka from Gerber
- Marketing to Mums podcast with Mike Johnstone from Volvo Cars UK
- Facebook Libra
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About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Marketing to Mums - the Podcast is powered by Cooperate.
Cooperate is a powerful marketing technology platform that allows marketers to visualise your brands customer journey, deliver great content at each stage of that journey and see how it all performs – all managed from one centralised location.
It’s been built by marketers, for marketers. I’ve had the opportunity to see the platform in action and I genuinely think it’s worth taking a look at if you are a marketer managing large brands which want to attract Mums.
Check them out here: https://www.cooperateplatform.com
