Marketing to Mums - the Podcast
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EPISODE 23
State of Motherhood
In this episode Jill Koziol shares her experiences as a co-founder and CEO of Motherly. We cover lots of ground however we focus the bulk of our discussion around Motherly’s annual ‘State of Motherhood’ survey which highlights that mothers are feeling unsupported (amongst other things). The research insights Jill shares are significant and we discuss how brands could use these insights to better communicate with mothers.
This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which references Motherly’s State of Motherhood report. The book will launch on 16th October 2019 in New York at the M2Moms conference.
In this episode we explore:
- ✓ The Mother of all Opportunities
- ✓ The importance of Motherly and why we need it
- ✓ Managing business relations remotely
- ✓ How to make the most of your community and keep them engaged
- ✓ The importance of research and how to engage your community to contribute
- ✓ The Motherly book
- ✓ Key findings from the ‘State of Motherhood’ survey
- ✓ What brands can do to better support mothers
- ✓ What brands get wrong when it comes to communicating with mothers
- ✓ Tips for brands wanting to attract mothers
- ✓ How you can sign up for the Motherly community and the ‘State of Motherhood’ report 2020
Resources discussed in the show:
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About The Guest
Jill Koziol is the co-founder and CEO of Motherly a modern lifestyle brand redefining motherhood with its 30M+ monthly audience. She is also the co-author of the new book, This Is Motherhood: A Motherly Collection of Reflections and Practices. Jill is passionate about serving and empowering women and mothers because when mamas are successful, everyone wins. She is an advocate for families, female founders, and how to thrive with multiple sclerosis. Jill lives in Menlo Park with her husband, two daughters, and an amazing au pair.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
