Marketing to Mums - the Podcast
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EPISODE 21
The Rise of Voice
In this episode Kath Blackhamfrom VERSA agency shares her experience with voice technology in Australia and how it has the potential to grow your business. We also explore what mums think of voice technology and how they incorporate it into their daily life. Listen to this episode to see why you shouldn’t wait to introduce voice tech to expand your business.
This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which will launch in October 2019 in New York at the M2Moms conference.
In this episode we explore:
- ✓ What is voice technology
- ✓ Examples of voice being used by brands
- ✓ What industries and product categories are most suited to voice technology
- ✓ How Mums are embracing voice technology
- ✓ Smart Speakers and teenagers
- ✓ The progression of voice in the future
- ✓ Why you should be an early adopter of voice
- ✓ Tips for marketers considering voice for their brand communications
- ✓ What are the differences between voice technology in Australia and the overseas market
Resources discussed in the show:
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About The Guest
With a passion for digital and a mind for innovation, Kath Blackham has been at the forefront of tech solutions for over 18 years.
Kath has championed local initiatives (Code Like a Girl), and has been an Australian voice for digital around the globe (SoDA). Kath is exceptionally committed to gender equality, flexibility and the future of work, and is a pioneer in the space with VERSA being the first Australian agency to operate a four-day working week model, to great success.
Kath helped spearhead the creation of Australia’s first enterprise-level voice experience (VX) agency VERSA. She led the merging of Deepend Melbourne, which she founded in 2010, and VERSA to create one of Australia’s largest independent digital experience and voice agency.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Marketing to Mums - the Podcast is powered by Cooperate.
Cooperate is a powerful marketing technology platform that allows marketers to visualise your brands customer journey, deliver great content at each stage of that journey and see how it all performs – all managed from one centralised location.
It’s been built by marketers, for marketers. I’ve had the opportunity to see the platform in action and I genuinely think it’s worth taking a look at if you are a marketer managing large brands which want to attract Mums.
Check them out here: https://www.cooperateplatform.com
