Helping brands sell more effectively to the world's most powerful consumer, mums
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EPISODE 01
Key Mistakes Brands Make
In this introductory episode your host shares nine key mistakes brands make when marketing to mothers. She shares research findings from a survey of more than 1,800 Mums which examined how Mums want to be communicated with to assist you improve your messaging and channels.
In this episode we explore:
- ✓ Marketing to Mums Survey of 1800 Mums
- ✓ Key finding of research and why it represents a big opportunity for brands
- ✓ Identify the 9 key mistakes brands make when communicating with mothers
- ✓ Explains why each of the mistakes are a problem
- ✓ What marketers can do instead to improve your ability to connect, engage and convert mothers
Resources discussed in the show:
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About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Marketing to Mums - the Podcast is powered by Cooperate.
Cooperate is a powerful marketing technology platform that allows marketers to visualise your brands customer journey, deliver great content at each stage of that journey and see how it all performs – all managed from one centralised location.
It’s been built by marketers, for marketers. I’ve had the opportunity to see the platform in action and I genuinely think it’s worth taking a look at if you are a marketer managing large brands which want to attract Mums.
Check them out here: https://www.cooperateplatform.com
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