Marketing to Mums – the Podcast
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Human to Human Marketing
In this episode your host, Katrina McCarter speaks with Angela Henderson, founder of Angela Henderson Consulting. Angela works with women-led, small business owners across Australia. Today we explore Human to Human Marketing in your mum communications to build deeper connections and increase conversions.
In this episode we explore:
- ✓ What is Human to Human Marketing?
- ✓ How Human to Human Marketing is relevant to marketing to mums
- ✓ How global positioning influences Human to Human Marketing
- ✓ Human to Human Marketing and the sales process
- ✓ Ways to use Human to Human Marketing to attract new business
- ✓ Mistakes businesses make in Human to Human Marketing
- ✓ Tips and Best Practice in Human to Human Marketing
Resources discussed in the show:
Angela Henderson Consulting
Australian Business Collaborative with Angela Henderson
Angela’s LinkedIn profile
Finlee and Me
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ANGELA HENDERSON CONSULTING
About The Guest
Founder of the highly successful online store Finlee and Me, Angela taps into the decade’s worth of knowledge of how to grow a thriving enterprise and pours it into her business consulting clients. As a business consultant, she partners with start up and small businesses to grow their brands through hands on support, ensuring foundations are laid in order to leverage growth. Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistence sales, steady growth and over all dedication. Angela has been featured in the media including Talking Lifestyle with Ed Phillips and David Koch, Inside Small Business and on numerous Australia and International podcasts.
MARKETING TO MUMS
Connect with Katrina at: firstname.lastname@example.org
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Marketing to Mums – the Podcast is powered by Cooperate.
Cooperate is a powerful marketing technology platform that allows marketers to visualise your brands customer journey, deliver great content at each stage of that journey and see how it all performs – all managed from one centralised location.
It’s been built by marketers, for marketers. I’ve had the opportunity to see the platform in action and I genuinely think it’s worth taking a look at if you are a marketer managing large brands which want to attract Mums.
Check them out here: https://www.cooperateplatform.com