Marketing to Mums - the Podcast
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EPISODE 17
Major Mum Trends
In this episode your host, Katrina McCarter, identifies seven major mum trends which will boost your business. Katrina shares some game changing insights around marketing to mothers that aren’t getting the attention they deserve.
This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which will launch in October 2019 in New York at the M2Moms conference.
In this episode we explore:
- ✓ The power of testimonials
- ✓ Why convenience and time are being valued at a premium
- ✓ How mums are supporting other female owned businesses
- ✓ Identify why audio is making waves
- ✓ Why diversity is now an expectation of mothers
- ✓ Why minimalism is the new black
- ✓ The increasing role of dads, kids and grandmothers
Resources discussed in the show:
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About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Marketing to Mums - the Podcast is powered by Cooperate.
Cooperate is a powerful marketing technology platform that allows marketers to visualise your brands customer journey, deliver great content at each stage of that journey and see how it all performs – all managed from one centralised location.
It’s been built by marketers, for marketers. I’ve had the opportunity to see the platform in action and I genuinely think it’s worth taking a look at if you are a marketer managing large brands which want to attract Mums.
Check them out here: https://www.cooperateplatform.com
