Podcast Episode 16 with Melissa DeCesare – Mums changing media and technology behaviours

Marketing to Mums - the Podcast

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EPISODE 16

Mums changing media and technology behaviours

In this episode Melissa DeCesare shares how mothers are adapting to advancing technologies and new devices. She identifies some significant shifts in mothers behaviours and their use of media and technology. We cover internet usage levels, social media preferences, wearable technology adoption, prevalence of smart speakers in family households and their podcast interest. We also compare the research from this US study with recent Australian research conducted by Marketing to Mums.

In this episode we explore:

Resources discussed in the show:

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MELISSA DEceSARE

EDISON RESEARCH

Connect with Edison Research via LinkedIn here.

Connect with Edison Research via Twitter here.

About The Guest

As a Vice President at Edison Research, Melissa DeCesare brings more than two decades of research skill in questionnaire development, sample recruitment and field logistics to The Research Moms. As a mom of two children, she combines real world experience with data to create ideas and insights about today’s busy moms.

She has authored posts about moms and their media habits, focusing on how this important demographic group adapts to advancing technologies and adopts new devices. DeCesare is the principal author of the annual Moms and Media report, which highlights how moms consume both traditional and modern media. The report has been quoted in various publications for its relevance to social networking, Internet consumption and mobile device ownership among moms.

In addition to her role in The Research Moms, she directs Edison’s music research operations, with a key role in both project management and client deliverables.

Katrina McCarter1593

Katrina McCarter

MARKETING TO MUMS

Connect with Katrina at: katrina@marketingtomums.com.au

About The Host

Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services.  Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.

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https://au.linkedin.com/in/katrina-mccarter