Marketing to Mums - the Podcast
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EPISODE 16
Mums changing media and technology behaviours
In this episode Melissa DeCesare shares how mothers are adapting to advancing technologies and new devices. She identifies some significant shifts in mothers behaviours and their use of media and technology. We cover internet usage levels, social media preferences, wearable technology adoption, prevalence of smart speakers in family households and their podcast interest. We also compare the research from this US study with recent Australian research conducted by Marketing to Mums.
In this episode we explore:
- ✓ Edison Research’s Moms & Media study for 2019
- ✓ 3 biggest changes to mums media, internet and technology behaviours over the past year
- ✓ Why Mums love their smartphone
- ✓ Rapid growth of Smart Speakers in US households
- ✓ Impact of Facebook’s privacy breaches on Mums use of social media
- ✓ Why Pinterest is growing in popularity
- ✓ Why Snapchat and Twitter are less popular amongst mothers
- ✓ Mums and their growing love of podcasts
- ✓ Why video streaming is gaining enormous interest from mothers
- ✓ 3 insights marketers could apply to their brand to capitalise on the way she is utilising media and technology
- ✓ How the Moms & Media study of US mothers compares against the findings of the Marketing to Mums study of Australian mothers
Resources discussed in the show:
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About The Guest
As a Vice President at Edison Research, Melissa DeCesare brings more than two decades of research skill in questionnaire development, sample recruitment and field logistics to The Research Moms. As a mom of two children, she combines real world experience with data to create ideas and insights about today’s busy moms.
She has authored posts about moms and their media habits, focusing on how this important demographic group adapts to advancing technologies and adopts new devices. DeCesare is the principal author of the annual Moms and Media report, which highlights how moms consume both traditional and modern media. The report has been quoted in various publications for its relevance to social networking, Internet consumption and mobile device ownership among moms.
In addition to her role in The Research Moms, she directs Edison’s music research operations, with a key role in both project management and client deliverables.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
