Podcast Episode 15 with Patty David – Grandparents Influence

Marketing to Mums - the Podcast

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EPISODE 15

Grandparents Influence

In this episode Patty David shares recently released research which dispels commonly held beliefs around want it means to be a grandparent today. These insights paint a picture of a powerful, influential consumer segment which needs to be considered by marketers who want to influence the family household purchasing decisions.

In this episode we explore:

Resources discussed in the show:

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PATTY DAVID

AARP

Connect with Patty via email here: pdavid@aarp.org

Find out more about AARP Research at:   https://www.aarp.org/research/

About The Guest

Patty David has over 25 years of experience in the research field. Consumer Insights is her passion. At AARP, Patty directs the discovery and development of consumer insights for the personal fulfillment offerings. What she calls the ‘fun’ side of AARP. On a personal note, she’s married to a wonderful man going on 25 years, has two children in college, is a lover of animals and an extreme binge watcher.

AARP is one of the largest not for profit membership based organisations in the US which is dedicated to empowering Americans aged 50+ to choose how they live as they age. They have a membership of 38 million people in the US.

Katrina McCarter1593

Katrina McCarter

MARKETING TO MUMS

Connect with Katrina at: katrina@marketingtomums.com.au

About The Host

Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.

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