Marketing to Mums - the Podcast
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How Mums search for Health Information
In this episode Hansa Bhargava shares how mothers use digital to search to seek out their health information and how this differs for sub-segments of the Mum market. Hansa highlights how WebMD, a health information platform with approximately 76 million monthly users each month, builds trust and she shares tips on how brands can develop deeper relationships with parents.
In this episode we explore:
Resources discussed in the show:
About The Guest
Hansa Bhargava, MD is passionate about using digital media and innovations to further healthcare and make impact. As Senior Medical Director at WebMD and Medscape, she develops digital content, and works on strategy, outward facing partnerships, and weighs in on marketing/PR at WebMD. Using her expertise in digital media and technology, she has led and been involved with innovative products at WebMD/Medscape including Pregnancy App, Baby App as well as tools such as symptom checker and a technology based post-partum innovation. She recently published a paper in Nature with Scripps using Apple Research Kit to digitally monitor pregnancy and is working on other projects in that area. Additionally for Medscape she writes on innovative health, parenting and business of medicine. She is founder and host of the series Uncharted Medicine, on ‘disruptive’ medicine outside the box.
With key experiences in healthcare digital media as well as video and broadcast, she ensures that content on WebMD is current accurate and oversees the a network of physicians involved in this process. She regularly participates in Special Reports for WebMD as well as Medscape. As a spokesperson, she appears as an expert for national media including CNN, HLN, and NPR. She helps pull together WebMD partnerships including HCS, Sanford and the Jed Foundation and has presented on digital communications at the FDA Adverse Events/ Safe Use Symposia, the International Congress of Pediatrics and XMed as well as in professional circles such as the AAP. She has moderated talks with Former First Lady Michelle Obama as well as the CEO of UNICEF Caryl Stern and the Former CDC Director, Dr Frieden.
In a broader philanthropic area, Dr Bhargava is on the regional UNICEF Board, has travelled to Haiti for humanitarian efforts and is involved with the GA Early Education. She is an executive member of the Committee on Communications and Media for American Academy of Pediatrics.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
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