Marketing to Mums - the Podcast
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EPISODE 10
Staying Relevant and Building Trust
In this episode Bill Partyka shares deep insights about mothers from his 20 plus years’ experience working in consumer foods industry with leading global brands including Wyeth Nutrition, Healthy Choice, General Mills and now, as President and Chief Executive Officer of Gerber Product Company. Leading one of the oldest baby brands in the world, Bill shares with us how brands can stay relevant and build trust with today’s Mums by focusing on deeply understanding their needs, motivations and concerns.
In this episode we explore:
- ✓ History of Gerber brand
- ✓ Staying relevant when your brand launched in 1920s
- ✓ Key trends in the baby category
- ✓ Why Mums want more diversity in brand communications
- ✓ Marketing to Millennial mothers
- ✓ Marketing to Gen Z mothers and fathers
- ✓ How to build trust in your brand
- ✓ Innovations in the baby food industry
- ✓ The China opportunity
- ✓ Why you need a different strategy to attract Chinese mothers
- ✓ Tips on marketing to mothers globally
Resources discussed in the show:
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About The Guest
Bill Partyka is President and Chief Executive Officer of Gerber Products Company. Gerber, founded in 1928, is a Nestle´ company. Nestle´ and Gerber’s combined resources and scientific research expertise have enabled the company to become a worldwide leader in early childhood nutrition.
Prior to joining the Gerber business, Bill led the Global Commercial team at Wyeth Nutrition. His responsibilities included global brand management, innovation development and implementation, marketing activation, performance development and business unit strategic planning, and financial operations. He joined Wyeth in early 2010 following its acquisition by Pfizer, Inc.
Before joining Wyeth Nutrition, Bill had more than 20 years of experience within the consumer foods industry transforming large-scale consumer brands by capitalising on the growing interest in meaningful health and wellness benefits. He worked at ConAgra Foods, where he led the $1billion Healthy Choice franchise, and also spent 15 years at General Mills leading large-branded portfolios in ready-to-eat-cereals, salty snacks and convenience baking products categories. In addition, Bill has also held functional positions in financial management, market research category management and sales operations.
Bill holds an MBA in Marketing and a BA in Finance both from the University of St. Thomas in Minnesota.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has more than two decades sales and marketing experience working across diverse industries including grocery, automotive and professional services. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
