I’m Katrina McCarter the founder and CEO of Marketing to Mums, a marketing and research consultancy. I am a Marketing Strategist, Best-selling Author, International Speaker and Advisor and I specialise in helping business owners sell more effectively to the world’s most powerful consumer, Mums.
I have a Bachelor of Business (Marketing) and an MBA (International Business) and more than fifteen years’ sales and marketing experience working across diverse channels including FMCG, hardware and online. Seven years ago, after the birth of my three children I launched an online shopping website which I grew to a community of more than 150,000 Mums before selling in late 2016.
I am the author of Marketing to Mums which went #1 on Booktopia’s Business Bestseller list outselling the likes of Simon Sinek, Timothy Ferriss and Sophia Amoruso.
I passionately believe there is a new way to sell to Mums and I am committed to helping business owners learn how Mums want to be communicated with to drive sales and profit in their business.
I created the Marketing to Mums Online course for small business owners and entrepreneurs who are serious about stepping up on 2018. I’ve helped more than 75 business owners since launching my business in 2015.
I invite you to join me in my very first intake of Marketing to Mums online course. This is specifically designed for small business owners and entrepreneurs. You can expect to access key insights and research findings from more than 1800 Australian Mums and drive sales and profit in your business. This course is all about assisting you gain a commercial advantage. It is filled with practical things you can immediately implement into your business.
Are you a small business owner who needs to increase sales on a low budget? I can help you become more profitable.
My 8-week online training course is designed to ensure that you walk away with a roadmap to success and a clear understanding of next steps. This will all be specific to your business and written in the Marketing to Mums Workbook.
This online course combines pre-recorded weekly video modules combined with fortnightly group coaching sessions. It is most suited to small and medium business owners and entrepreneurs.
The Marketing to Mums 8-week online course will help you:
Increase your sales and profit
Learn what Mums want from brands
Identify your most profitable customer
Understand your point of difference
Learn how to deliver an awesome customer experience every time
Create marketing partnerships
Increase your ROI on your marketing efforts
Gain a competitive advantage in an increasingly competitive marketplace
The course kicks off on Wednesday 14th March 2018*
*All sessions are recorded in case you can’t make a date (and we break over Easter too)
“Katrina was an absolute lifesaver for my business! When I first contacted her I didn’t know where I was going wrong. I had a great product that people loved but I wasn’t getting the sales. I was frustrated and had spent a LOT of money on advertising with no results. I was about to give up when Katrina literally came to my rescue. After implementing Katrina’s advice I am now fully booked for my events and am having to turn customers away so I am currently looking to expand. She also gave me wonderful advice on how to stay sane whilst on this business roller coaster. I cannot recommend Katrina enough.”
Heba Shaheed, The Pelvic Expert
“Thank you so much for lifting a heavy load of overwhelm and confusion from my shoulders and showing me a clear path ahead. I love your direct style and your confidence, and I feel we are on the same wavelength in many important ways.”
Danni Price, My Fit Tribe
“Katrina McCarter is one of the leading Australian authorities on marketing to mums. She is the first person to really back her strategies and suggestions with in-depth research.”
Andrew Griffiths, Australia’s #1 Small Business and Entrepreneurial Author
“In a world where technology is personalising everything around us, it is important that marketers think about different segments deeply and clearly and if you are marketing to mums, Katrina is your lady. I recommend her to anyone who needs to make meaningful connections with mums.”
Ryf Quail, Content Director, ad:tech Sydney
Join me on the Marketing to Mums 8-week online course for:
One time payment of $797
Not sure if this course is for you? Email firstname.lastname@example.org and let’s chat to see if this is appropriate for you.