New research available on Australian mothers
The Marketing to Mums ‘State of Motherhood in Australia’ research report is a detailed, groundbreaking snapshot of what it’s like to be a mother in Australia today. Essential reading for employers as well as businesses wishing to attract the spending power of mothers (and their families), it demonstrates why Australian mothers feel unsupported, undervalued and misrepresented. Discover the enormous opportunities to better engage mothers, build stronger relationships and support women to grow brands.