New research available on Australian mothers
The Marketing to Mums ‘State of Motherhood in Australia’ research report reveals a very grim portrait of being a mother in Australia today. It is essential reading for employers as well as businesses wishing to attract more mothers (and their families). It demonstrates why Australian mothers feel unsupported, undervalued and misrepresented. There are enormous opportunities to better engage mothers, build stronger relationships and support these women which will grow brands. Now, more than ever, we need to reflect, review and reinvent the way we communicate and support these women. It’s time for change.
Download the State of Motherhood in Australia report below.