#ISOMums : Understanding the impacts of home isolation
Marketing to Mums’ #ISOMums study reveals the ups and downs of home isolation experienced by Australian mothers. The study identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical Marketing to Mums’ fascinating #ISOMums study reveals the ups and downs of home isolation experienced by Australian mothers during the 2020-21 pandemic and lockdowns. The study identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical importance to brands, retailers and business owners. Marketing to Mums’ #ISOMums delivers insights that help brands make informed choices and adapt their strategies for better commercial outcomes delivering massive opportunities for businesses that can get it right. Marketing to Mums’ #ISOMums study represents an opportunity for brands and business owners to rethink their post-pandemic strategy and relationship with the largest, most influential consumer in Australia, Mums.
