Mums in business are leading the charge as early adopters of podcasts in Australia. As experienced multitaskers, mums are listening to podcasts while in the car, exercising, commuting to and from work, cooking, doing the laundry, travelling – whenever they can get a moment. This presents an enormous opportunity for businesses wanting to connect and build relationships with Australia’s most powerful consumer.
Mums love the intimacy of podcasts. They find them real, reliable and personal and are attracted to podcasts by other mums in business. Because they can be listened to on demand they are appealing to mums who want to use their time efficiently. Business podcasts are the most popular genre amongst mum-led business owners for development of skills and knowledge at a time convenient to them.