Welcome to Marketing to Mums ‘8 Pillars of Success’ – the program which is specifically designed to help solo and small business owners attract more mothers (and their families) to their business.
My name is Katrina McCarter and I am a Marketing Strategist, Best-selling Author of two books (Marketing to Mums and The Mother of All Opportunities), International Speaker, Podcast Host and Business Coach. I have more than 18 years sales and marketing experience and have coached more than 100 solo and small business owners over the past 5 years.
In 2011 I launched my first business, an online shopping website for mums which I grew to a community of more than 150,000 before selling in 2016. Since then I’ve coached more than 100 solo and small business owners.
I’d love to help you set up strong foundations to grow your business and show you some resourceful ways to achieve this. The Marketing to Mums ‘8 Pillars of Success’ program is all about getting you laser focused on your business objectives and implementing proven strategies. You’ll gain clarity and confidence.
THE PROGRAM
The program will run over an eight month period commencing in late February. It will include:
- 8 Webinars held monthly
- 8 One-on-One x 60 minute Marketing Coaching Calls with me
- Being part of a Closed Facebook Group for all program participants to share learnings and ask questions
- Signed copy of my Marketing to Mums book
- Marketing to Mums Workbook to record webinar and coach notes and action items
By participating in the Marketing to Mums ‘8 Pillars of Success’ program you will:
1) Develop a deep understanding of your target audience
2) Acquire tools to develop and share your brand story
3) Recognise your critical points of difference to position your brand
4) Create a customer experience strategy to get mums talking about your business
5) Identify simple, low-cost methods to build your email list
6) Develop skills to attract and secure lucrative marketing partnerships
7) Harness the power of social media to drive sales and profits
8) Discover low-cost ways to promote your business
THIS PROGRAM IS PERFECT IF YOU ARE:
- A solo or small business owner
- Have a business where mums are your key target audience
- Start up OR an established business
- Are committed to making changes in your business
- Sell products or services
I invite you to step up in your business this year and learn how to enjoy the magic of gaining clarity and confidence in your business direction.
“Katrina McCarter is one of the leading Australian authorities on marketing to mums. She is the first person to really back her strategies and suggestions with in-depth research.”
Andrew Griffiths, Australia’s #1 Small Business and Entrepreneurial Author
‘Katrina knows marketing, inside and out, with many years of honing her marketing craft means under her belt, she has a wealth of knowledge to share. I look forward to working with Katrina again.’
Sharon Moore, Well Spoken
‘I would highly recommend the 8 Pillars of Success program. It will completely transform your business and make you look at your business with new fresh eyes. It personally gave me the knowledge and confidence that I needed to get my business to the next level. I particularly liked the one on one sessions with Katrina which I found invaluable in this past year with the uncertainty that covid brought. I will be continuing to work with Katrina the next year as I believe she really has an amazing understanding of marketing to mums. I encourage you to sign up today!’
Shannon Johnson, Living for Style
Interested? Apply below today and I will call you within to 24 hours to discuss if the 8 Pillars of Success is right for you.
